Projects & Achievements
Iowa State University Websites
Within the Human Resources department, I led multiple website migration projects to a new content management system, overseeing project planning, content conversion, stakeholder communication, and seamless implementation. In addition to managing the transition, I maintained and enhanced HR employment and departmental websites to strategically promote job opportunities and highlight employee benefits, ensuring all content aligned with branding and recruitment goals. I also improved website accessibility and search visibility by leveraging tools such as Google Analytics and SiteImprove, contributing to a more user-friendly and effective digital presence.
Style Guides
Developed PowerPoint templates and detailed style guides to support consistent branding and messaging across departmental, campus-wide, and external presentations. This work ensured visual alignment, strengthened brand recognition, and provided teams with clear, user-friendly resources for creating professional and cohesive presentations.
Strategic Marketing Management
As part of my Strategic Marketing Management capstone, I worked directly with multiple companies to research, design, and present full marketing campaign strategies tailored to their business goals. Throughout the semester, my team consistently delivered high-quality insights and solutions—finishing in the top three for every live case competition. This experience strengthened my skills in market analysis, creative problem-solving, and client-facing communication while giving me hands-on exposure to real-world marketing challenges.
Outstanding Marketing Senior
I was honored to be selected as an Outstanding Marketing Senior, a recognition awarded to students who demonstrate exceptional dedication, leadership, and involvement both inside and outside the classroom. This distinction is determined through a faculty nomination and voting process, highlighting those who consistently contribute to the academic community and represent the Marketing program with excellence.